TFD.lab
About TFD.lab
The Architecture of Experience.
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is a multidisciplinary design studio founded by Andrea Fabyan, an architect and 3D designer with over 15 years of experience creating spatial experiences for luxury, automotive, and corporate brands across Asia.
From hospitality events for the Beijing Olympics to large-scale conferences for SAP, and from luxury showcases for Cartier, Rolex, and Tag Heuer to automotive exhibitions for BMW, Porsche, Aston Martin, and Lexus — Andrea’s work has always bridged architectural precision with experiential storytelling.
In 2023, Andrea founded TFD.lab to reimagine how design studios operate — as a creative lab where craft, innovation, and mentorship intersect.
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TFD.lab is a creative studio that blends design excellence with mentorship-driven growth.
We create meaningful brand and spatial experiences for luxury, lifestyle, and corporate clients — while also shaping the next generation of designers who will define the industry’s future.
Our work spans event design, brand experiences, and 3D environments — but our mission goes deeper:
to build a sustainable creative ecosystem where talent, craft, and knowledge flow seamlessly between generations.
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The Problem We See
Across the creative and event industries, one challenge stands out:
the shortage of skilled, well-trained designers.
Finding experienced designers who understand both creativity and real-world execution has become increasingly difficult.
Many agencies lack the resources or structure to train their teams effectively, resulting in inconsistent standards, weak collaboration, and limited growth.
The result? A widening gap between creative ambition and technical execution — between what brands envision and what the industry can deliver.
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Our Purpose
At TFD.lab, we exist to bridge that gap.
We believe design is not just a service — it’s a shared language that must be taught, practiced, and evolved together.
Our mentorship-based model allows agencies and brands to access skilled, globally trained designers through a retainer system that integrates talent development directly into their creative operations.
Through mentorship, training, and real project exposure, we help our partners build stronger teams, sharper processes, and more sustainable creative systems — one designer at a time.
Our Vision
Designing the next generation.
There’s a gap in creative talent — and we want to close it.
We envision a future where the creative industry grows not through competition, but through collaboration —
where every designer is both a learner and a teacher,
and where every project becomes a platform for learning, craftsmanship, and shared success.
